The Step-by-Step Guide to Sales-Marketing Alignment for B2B

By on August 18th, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve 34% more revenue from new customers 108% more acceptance of Marketing Qualified Leads (MQLs) 36% increase in customer retention That’s enough for any B2B company to run with and give it their all. But how exactly can sales-marketing alignment benefit YOUR organization? Is it worth…

What Is Email Marketing Automation and Why Does It Matter?

By on August 18th, 2020

Email marketing is still one of the most effective ways of reaching your customers. Sending emails is very cost-effective and offers an impressive ROI. Furthermore, email marketing automation means that after some initial setup, this form of marketing is mostly “hands-off,” giving you more time to spend on creative thinking and building relationships. Email automation enables you to send email responses that are triggered by customer actions. This means you…

4 SEO Tips to Increase Your Organic Traffic

By on August 18th, 2020

You’ve been trying to bring more visitors to your website for months, to no avail. Well, you know what? You’re not alone. It used to be easier to increase your website’s organic traffic, back when search engine optimization (SEO) was simply a set of rules you had to follow. But in recent years, SEO has changed to encompass more than basic rules. Today, like planning and executing a marketing campaign,…

Top 100 Content Marketing Influencers and Brands

By on August 17th, 2020

Every day, individuals and brands are creating and publishing as many as 27 million pieces of new content online. It’s no wonder that one of the biggest challenges content marketers face today is getting their content seen. So what can your brand do to stand out and get a customer's attention, and ultimately turn that engagement into sales for your business? Onalytica asked ten of the influencers they’ve identified in…

How Much Should Content Marketing Cost?

By on August 17th, 2020
cost of content marketing

There’s a lot of confusion surrounding the cost of content marketing today. That’s because there are so many variables that go into pricing and overall spend. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the content should achieve and whether an in-house team or outsourcing is a better fit. We also have to get granular and look at factors such as quality,…

How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

By on August 17th, 2020
Virtual event marketing

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. To make this happen, you have to create immersive learning experiences, fun activities, and networking opportunities for online attendees. In doing this, you’ll also create avenues for your exhibitors and sponsors to pass…

5 Things to Consider When Rethinking Your Customer Experience

By on August 13th, 2020

Consumers have always had power over businesses. Without the patronage of buyers, sellers can’t successfully build reliable revenue streams. But since the start of COVID-19, customers have gained even more of an upper hand. Accordingly, companies need to put shoppers’ needs first. Why are consumers more powerful than ever? Blame it on a quantum shift in what matters most to them. Data from mid-2020 culled by McKinsey & Company shows…

How to Build a Customer-Driven Marketing Strategy for 2020

By on August 13th, 2020

Every year is the Year of the Customer. The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were. Successful marketing strategies in 2020 and beyond will focus on creating great customer experiences and building relationships with your audience. This shift has already been happening for a while, but not all businesses have fully embraced…

Taking Our Own Medicine: Our Strategic Approach to Generating More Organic Traffic

By on August 13th, 2020
More better content

As a content marketing consulting company, we here at MIG wouldn’t be authentic if we didn’t take our own medicine. If we’re going to be content marketing experts, we’ve got to walk the walk. We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. In our experience, it comes down to ranking and winning without spending. To show you how we…

The Role of Social Media in a Rocking Content Marketing Strategy

By on August 12th, 2020
social media rocks content marketing

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. For that reason, it pays to learn how to leverage social media to draw your target audience into your content hub. Here are several ways to make your social strategy put in an Oscar-winning performance.…

Personal Branding – Why Now is the Time to Build Your Personal Brand

By on August 11th, 2020

We've been writing a lot about how employee engagement is the future of content marketing. And many of our current clients are tapping into our experience in building marketing programs that scale using personal brands with true authenticity. So we are re-posting one of our most popular articles ever on the power of building your team's personal brands. At one point, there was such a thing as separation between your…

5 CTA Tweaks to Remove Friction from Your Lead Conversion Process

By on August 11th, 2020

Lead generation and nurturing often take center stage for digital marketers. They are commonly the top goal for most businesses, with the majority of their budget being funneled in this direction. But when the numbers at the bottom of the funnel refuse to budge it can be incredibly frustrating. As a result of excessive focus on lead generation or lead nurturing, marketers might be ignoring an important factor that is…

5 Awesome Marketing Campaign Examples and What Makes Them Special

By on August 11th, 2020
marketing campaign examples

Analyzing successful digital marketing campaign examples can shed light on what works, what doesn’t, and what audiences respond to. Unique ads, innovative uses of video and social media, and carefully crafted messaging from brands outside of your industry can inspire your marketing efforts. While we believe that always-on marketing gives you a much better chance of marketing success, there are some examples of marketing campaigns that rise above the rest.…

What Your Content Marketing Agency Needs to Be Successful

By on August 10th, 2020
content marketing agency growth

If your content marketing agency wants to achieve industry-leading success in today’s environment, your strategy needs to include several essential components. With these critical principles, even fledgling agencies can stand heads above their competition. Impossible? I’ve seen it happen. Starting from scratch, I used these principles to build Marketing Insider Group into an agency whose clients number among the finest companies in the country. It’s not rocket science. It’s just…

Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing

By on August 10th, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals.  While digital clearly topped her list, it also included Account-Based Marketing (ABM) and the way we manage the Customer Experience (CX). We have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing…

20 Super-Awesome Infographics to Inspire Your Content Marketing

By on August 7th, 2020

According to Google, searches for the term “infographic” have increased over 800% in the last two years. To date, there are 79,000,000 search results on Google for “infographic.” Consumers like them because they are consummately useful for informing, entertaining, and even evoking emotion. Why wouldn’t you want to use infographics in your content marketing? In the last four hours alone, the hashtag #infographic has been used 3,300 times, with monthly…

5 Reasons Automation is the New Reality in Digital Marketing

By on August 5th, 2020
content marketing budgets

When you hear the term “automation,” you typically associate it with the latest technology, AI, and computer data science. However, automation is actually not that new. Humans have always been searching for ways to make our daily lives easier by getting machines to take over various tasks. In fact, the earliest examples of automation can be traced back over 2,000 years when the Chinese developed trip hammers powered by flowing…

4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing

By on August 3rd, 2020

The mark of a successful business is its commitment to constant improvement. Change is inevitable, especially in today’s fast-paced environment. If your brand is out of step with the latest technology or design trends, it’s at risk of being passed over by consumers. But of course, change is never easy, especially when it comes with a big price tag and runs the risk of lost sales if things go wrong.…

Why Sales-Marketing Alignment Is Necessary for ABM to Be Effective

By on August 3rd, 2020
account-based marketing

Account-based marketing (ABM) offers a lot of benefits to most B2B organizations. An expert round-up on Forbes Agency Council revealed that the majority of B2B business leaders saw incredible results from an ABM program, including improved lead generation, opportunities for personalization, lowered costs, and better relationships with clients. All of these things can clearly lead to a more profitable company and a better customer experience, which is why many companies…

Why Employee Engagement is the New Content Marketing Strategy

By on July 31st, 2020

When developing a content marketing strategy for your business, you probably put a lot of thought into your goals, audience, content channels, and the types of content you will produce. But many businesses overlook one of the most effective strategies: engaging their employees and turning them into employee advocates. Quick Takeaways: Employees can be the source of high-quality content that is also the most effective in connecting with your audience.…