Article by Haley McDevitt

  • 53 GIFs to Spice Up Your Next Presentation

    22 Oct 2020 in Content Marketing

    Bad presentations are brutal. Unfortunately, we’ve all been there in some way, either as the presenter or as an audience member. Let’s paint a visual. As the presenter, you catch people nodding off in the back, scrolling on their devices in the front, and daydreaming about better days. Meanwhile, you’re sweatin’ bullets, time has conveniently

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  • 9 Things The Bachelor Taught Me About Content Marketing

    14 Oct 2020 in Content Marketing

    Another season of ABC’s The Bachelorette has infiltrated our screens. This time, we’re putting on our content marketing goggles. The Bachelor has seen over 30 seasons and 6 spin-off shows since its 2002 debut. Each season, millions of people tune into the drama to watch gorgeous singles find “the one.” If you’ve never personally experienced the

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  • An Essential Guide to B2B Marketing Metrics That Matter

    09 Sep 2020 in Strategy

    What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver, they have become more critical in measuring all marketing efforts’ performance. Leaders are looking beyond engagement numbers and qualified leads. They are now looking for quantifiable answers to these questions: What, or when, is the

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