Content Marketing Analysis: Who’s Winning the Master Data Management (MDM) Market 

By on October 28th, 2020
content marketing analysis

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies. Those workshops were all meant for the marketers running content marketing for those brands. In some cases, they have…

How Content Marketing Directly Improves Sales

By on October 27th, 2020
content marketing improves sales

Businesses have a wealth of options for promoting their solutions to boost sales. While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing, then you could be losing valuable opportunities to attract, interest,…

Why Now Is the Time to Outsource Your Content Marketing Strategy

By on October 26th, 2020
outsource content marketing

This year has disrupted the economy and changed the way we work on a global scale. While much of this change is negative and the long-term consequences are yet to be fully understood, it has also introduced many new opportunities for businesses and marketers. Within the space of weeks, many organizations were forced to adapt, shifting from a traditional sales strategy including brick-and-mortar stores and meeting customers face-to-face to running…

53 GIFs to Spice Up Your Next Presentation

By on October 22nd, 2020

Bad presentations are brutal. Unfortunately, we've all been there in some way, either as the presenter or as an audience member. Let's paint a visual. As the presenter, you catch people nodding off in the back, scrolling on their devices in the front, and daydreaming about better days. Meanwhile, you're sweatin' bullets, time has conveniently decided to slow down, and you're still talking too fast! As an audience member, you…

Appraising Real Estate Content Consumption [Analysis]

By on October 22nd, 2020
real estate content consumption analysis

Can you remember the last time you worked in your office? Not just to grab your mouse and comfy chair, but actually entered the office before 9 AM and stayed until after 5? For me and my NetLine marketing colleagues, it was March 14th; we’ve all been working remotely ever since. I’m sure the story for many of you is the same. Regardless of whether we’re talking about the commercial…

How B2B Businesses Can Develop Content for Link Building

By on October 19th, 2020

Improving your organic search presence isn’t for the faint of heart. Ranking in top search results is getting harder, and 77% of marketers say it could take up to 6 months to see results. What does this mean for you? B2B marketers need to be savvier in developing a link building and content developing strategy. Search engines cater to users, not your website. With evolving algorithms and new ranking guidelines,…

9 Things The Bachelor Taught Me About Content Marketing

By on October 14th, 2020

Another season of ABC's The Bachelorette has infiltrated our screens. This time, we're putting on our content marketing goggles. The Bachelor has seen over 30 seasons and 6 spin-off shows since its 2002 debut. Each season, millions of people tune into the drama to watch gorgeous singles find "the one." If you've never personally experienced the addictive entertainment, think of a train wreck - it's hard to look away. In short,…

How Weekly Blog Content Solves the Top Challenges by Businesses [SURVEY]

By on October 14th, 2020
weekly blog content

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. From tight budgets to low traffic, and the constant need to show ROI, marketers are facing some tough times. Fortunately, there's a simple solution to tackling the biggest ones. Key Takeaways You don’t need a large budget to rank organically or compete with big business. Committing to content marketing is a sound investment with much…

What B2B Marketers Can Learn from TikTok (Without Making a Single Video)

By on October 8th, 2020

Since the 2020 pandemic, TikTok’s audience has grown exponentially. From dance challenges to heartfelt stories, the app has managed to successfully engage, uplift and win over the masses. Businesses across the globe are starting to wonder how they can interact with the app. Many B2B companies have chosen to simply ignore TikTok because it doesn’t fit their demographic, time restrictions, and overall message. While others have given the app a…

Do Keywords Still Matter? What B2B Marketers Need to Know in 2020

By on October 6th, 2020

Breaking a long-term habit is one of the most challenging things you’ll ever do. Have you ever seen someone try to change another person’s diehard opinion? Of course, we all have. It’s usually futile because it requires disrupting someone’s entire worldview they’ve held for decades. Nevertheless, it’s important for us all to start breaking the keyword-centric worldview now. We’re coming up on the one-year anniversary of Google’s infamous BERT update.…