10 Motivational Speakers That Will Rock Your Next Event

By on July 4th, 2019

I go to a lot of top conferences.  And there are always smart marketing and leadership speakers that can talk tactics or strategy. But it’s a different skill set to truly motivate people to become better versions of themselves. I call this strategy in my own keynote speaking appearances "inspiration to action." I think that's part of what separates me from many other speakers you might see. But I'm not…

How to Market an Event: 15 Event Marketing Tips

By on June 25th, 2019

A well-planned promotional strategy is vital for a successful event. These event marketing tips and ideas will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch. Quick Takeaways: An integrated marketing strategy is essential to maximize attendance and build buzz in the run-up to your event. You should use…

The Best Ice Breaker Ideas to Drive Engagement at Your Next Event

By on June 11th, 2019

Ice breakers have earned themselves a bit of a negative reputation in corporate events but they serve an important purpose. The best ice breaker ideas help your event attendees to warm up, network with each other, get to know the event facilitators, and they can create a memorable experience for everyone involved. Bad ice breakers are at best a waste of time, and at worst can do the opposite of…

Top 5 Event Marketing Strategies & Ideas

By on May 29th, 2019

Running online and offline events can be one of the most effective ways to achieve your marketing goals. However, your event will only be successful if you can actually get people to attend in the first place. To ensure your event places are filled and you have the maximum opportunity to engage with your customers, you need to get your event marketing strategies in place first. When individuals attend your…

The Top Event Marketing Trends for 2020

By on May 14th, 2019

In an increasingly digital world, live events and face-to-face experiences are becoming more popular than ever before. Over 40% of marketers believe that live events are their most important marketing channel, and the number of companies organizing 20 or more events per year has increased by 17% from 2017 to 2018. As 2018 trends such as influencer marketing continue to be popular into 2019, we'll take a look at some other…

7 Creative Event Ideas to Use in 2020

By on March 13th, 2019

As a keynote speaker, I have seen everything when it comes to events. With over 400+ digital marketing conferences being held in 2019 alone, there is truly a conference for everyone. That said, competing with so many other conferences can make it difficult for event planners to come up with innovative event ideas to wow their attendees. I feel their pain. While each attendees’ goals for a conference or summit…

How Live Events Boost Your Content Marketing Strategy

By on February 26th, 2019

Imagine the impact on your business if you were able to meet with your target audience in person, develop real life connections, and as a result propel your content marketing strategy. This does not have to be a figment of your imagination as live events are quickly becoming a top marketing priority for businesses. In 2018, 400 mid-to-senior level marketers were surveyed about the current state of event marketing in…

The Best Marketing Conferences to Attend in 2019

By on January 8th, 2019

Check out the best marketing conferences in 2020 here. I get asked these questions every year: what are the best marketing conferences? Which marketing events are “must-attend?” And, “if I can only go to one marketing conference, which one should I chose?” But first, I think we need to understand why we go to marketing events in the first place? For some of us, it’s to learn or be inspired…

Events That Move Customers to Action

By on November 27th, 2018

Events help you know your customers and potential customers face-to-face. Done well, they’ll move attendees to buy your products and services. ‘ Why Hold Events? People buy from people they know. That’s why word-of-mouth advertising, despite marketers’ best efforts to make their work the center of attention, remains the number one reason people buy. Why fight the facts? When businesses’ marketing departments use word-of-mouth advertising to their advantage, sales happen.…